How we estimate YouTube earnings
Monthly earnings = public views ร engaged-view rate ร RPM รท 1,000
1. Views
For channels we have tracked for at least a day we use the growth in the channel's total views. For a channel checked for the first time we use views on videos uploaded in the last 30 days, which leaves out older videos and so runs low. Stored channels are re-tracked daily.
2. Engaged-view rate, 46โ67%
Since August 24, 2026 YouTube counts a view from the first frame and calls the previous kind of view an "engaged view". RPM is earned per 1,000 engaged views. Across 75,000+ videos, engaged views averaged 60% of public views, ranging from 46% to 67% by category and channel size.
3. RPM (creator earnings per 1,000 engaged views)
Long-form RPM is the RPM of the channel's country (76 markets) scaled by its niche (Studio medians and P25โP75 across 300 channels). The low end multiplies the low values together and the high end the high ones. Shorts use a provisional $0.05โ0.30 for now.
4. Limits
- We use the country the channel lists, not where its viewers are: public data does not show viewer countries.
- Niches YouTube has no category for, such as finance, are not detected.
- Memberships, Super Chat, sponsorships and YouTube Premium revenue are not included.
- Every number is an estimate. It is not YouTube data and is not approved or published by YouTube or Google.